[1]According to Thomas Friedman’s “Golden Arches” Theory, no two countries with McDonald’s restaurants would go to war. Whereas due to COVID 19, [2]Countries closed their borders, millions of them are
Category: Research Insights
Attaining Sustainable Competitive Advantage: Results of a StudyAttaining Sustainable Competitive Advantage: Results of a Study
A study by MIT Sloan revealed that only one in six companies like Apple and Amazon attained Sustainable Competitive Advantage over five years by outperforming their competitors on a continuous