When Steve Jobs returned to Apple in 1997 the company was in distress. The product glut was the main concern. He realized that 30 % of Apple’s products was incredibly good and working exclusively on these items could bring Apple back to track. His mission succeeded. Apple’s 30% model serves (even today) as an example for other businesses to emulate.
30 % Model Decoded
- Fear of Missing out Leads to Glut: Fear of missing out is scary in competition. Hence companies try to do many things in sync.
- Work with the Best of Best: No one can master everything. If attempted, there can’t be perfection. The way out is to work with the best of best.
- Shrinking of Tasks May be Painful: Pruning the tasks or products could be tough at times. It may mean losing opportunities or even discarding pet projects. But end justifies the means and the path of success has turns and curves.
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Would you opt for shrinking your product line at the cost of losing the customer base? Why?
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