Voice bonds stronger connections because it is more intimate. But what makes the voice a marketing super power is its ubiquity. An audio content, say a podcast, follows you while
Tag: Marketing Management
Brand Strategy: Sharing is CaringBrand Strategy: Sharing is Caring
“Your brand is what people say about you…..” (1) So goes a quotable quote by Jeff Bezos, the Amazon’s boss. This retells the theme “customer is the king”; in branding
Targeting Tier-2 and Tier-3 cities: Opportunities for BusinessesTargeting Tier-2 and Tier-3 cities: Opportunities for Businesses
Small cities, post pandemic, are appearing to provide a canopy to corporate world in the scorching times when many businesses are melting away. Metros have always enticed businesses but can

Ather Energy Launches e-super Scooter Ather 450XAther Energy Launches e-super Scooter Ather 450X
Ather Energy has launched the upgraded version of its e-scooter 450. Christened Ather 450X, this super scooter is incredibly quick, boasts of multiple ride modes, has wider and grippier tyres,